Your Personal CFO

Wealth is Quiet

Silence the financial noise. NALO is AI-powered coaching that helps you understand why you spend, celebrates your progress, and guides you toward lasting wealth. Not just tracking — transformation.

Net Worth+12.4%
$47,892
This Month
Income$6,420
Spent$3,847
Quiet Win
You paid down $1,200 in debt this month

How It Works

Three simple steps to financial clarity.

1

Connect

Link your accounts securely through Plaid. Your credentials never touch our servers. Bank-level encryption keeps everything protected.

2

Understand

NALO analyzes your financial patterns and behaviors. Discover why you spend, not just what you spend on. Insights without judgment.

3

Transform

Get personalized coaching that celebrates your wins and guides your decisions. Build lasting wealth through understanding, not restriction.

Not Just Another Finance App

Other apps show you what's wrong. NALO helps you understand why — and what to do about it.

AI Financial Coaching

Ask anything. “Can I afford this dinner?” “How do I negotiate my rent?” NALO gives you real answers with real numbers — not generic advice.

Quiet Wins

Celebrate progress, not problems. NALO notices when you pay down debt, hit savings milestones, or break spending patterns — and acknowledges it quietly.

Quiet Insights

Understand why you spend. Pattern recognition that surfaces behaviors like weekend splurges or late-night impulse buys — without judgment.

Smart Subscriptions

Not just “cancel this.” NALO coaches you through negotiations, provides scripts, and helps you get better rates on services you actually use.

What If Projections

Model life decisions before you make them. “What if I have a kid?” “What if I buy a house?” See how choices ripple through your financial future.

Bank-Level Security

Connect securely via Plaid. Your credentials never touch our servers. AES-256 encryption. Your data is yours — we never sell it.

The NALO Difference

Finance apps have trained you to expect less. We think you deserve more.

Other Finance Apps

  • Show you pie charts of your problems
  • Generic “spend less” advice
  • Shame you into budgeting
  • Cancel subscriptions blindly
  • Static reports and dashboards
  • One-size-fits-all categories

NALO

  • Explains why patterns exist
  • Personalized coaching with your numbers
  • Celebrates wins, not just problems
  • Negotiation scripts and strategies
  • Dynamic AI conversations
  • Learns your financial fingerprint

Simple, Transparent Pricing

No hidden fees. No data selling. Just tools that work for you.

Essential
$4.99/mo

Core features for getting started

  • Account aggregation via Plaid
  • Net worth tracking
  • Basic spending insights
  • Monthly reports
  • Email support
Get Started
Elite
$10.99/mo

For serious wealth builders

  • Everything in Premium
  • Voice mode AI conversations
  • Advanced projections
  • Custom themes
  • Dedicated support
  • Early access to features
Get Started

Quietly Building Wealth

Join thousands who have transformed their relationship with money.

“I finally understand why I overspend on weekends. NALO showed me the pattern without making me feel bad about it. That awareness alone saved me $400 last month.”

S
Sarah K.
Marketing Director

“Used the negotiation script for my cable bill. Got $35/month knocked off in a 10-minute call. The AI knew exactly what to say.”

M
Michael T.
Software Engineer

“The ‘What If’ feature helped me realize I could afford a house 2 years earlier than I thought. Changed my entire timeline.”

J
Jessica R.
Healthcare Professional

Ready for Quiet Confidence?

Stop stressing about money. Start understanding it. Download NALO and see your finances differently.

Download on the App Store